Jacksonville Beach · Ponte Vedra · St. Augustine
First Coast Luxury STR Markets
The First Coast isn’t one market — it’s three. Ponte Vedra and St. Augustine Beach luxury continue to climb. Jacksonville Beach is in a healthy normalization. The largest homes are winning across all three submarkets.
Here’s what the AirDNA data shows through April 2026.
The First Coast is not one market.
Each submarket has distinct demand drivers, regulatory regimes, and pricing dynamics. Understanding which one a property sits in is the first step in any luxury STR strategy.
The smallest supply category, the fastest-growing demand.
On the First Coast, demand for 5-bedroom luxury homes grew 15.3% in the last twelve months. For 6+ bedroom homes, demand grew 17.3%. Yet only 12–22% of inventory across the three submarkets has four or more bedrooms.
Custom Opportunity Analysis
This is the market. How does a specific address perform within it?
The data in the Index reflects the broader First Coast luxury market. The real question is how a specific address performs within it — and what it would take to operate it well.
Within one business day, you’ll receive:
- Projected luxury-tier revenue based on submarket performance and the property’s specifics
- Regulatory requirements specific to the jurisdiction — permits, occupancy limits, HOA considerations
- Comparable property performance — how similar luxury homes nearby are performing
- Positioning recommendations for competing at the top of the tier
Boutique luxury STR management for Florida’s First Coast.
Opulent Property Management has spent the last decade operating exclusively in the First Coast luxury short-term rental market.
We manage a curated portfolio of $1M+ properties — not commodity inventory. While national operators run thousands of homes from remote dashboards, every home in Opulent’s portfolio receives owner-level attention.
We don’t aim to be the biggest. We aim to be the right fit for a small number of exceptional properties.
